Spring is here and sellers are out in full force. With the amount of properties currently
on the market, there’s heavy competition for buyer interest. The ability for a property
to attract as many buyers as possible could result in thousands of extra dollars going
into the seller’s pocket! Let’s take a look at what it takes to get buyers interested.
Be “Move In” Ready
Most buyers want to move in right away. “Move-in” ready means the new owner does
not have to spend time or money on repairs or major renovations. All aspects of the
building are structurally sound. Heating and plumbing are in good working order. All
appliances are operational. And, there are no major cosmetic flaws inside or outside of
the home.
Be Market Ready
“Market Ready” relates to the cosmetics of the home and how it appeals to potential
buyers. Homes that feature current design elements tend to catch the eye and interest
of buyers than those with more dated elements. For example, buyers tend to favor
granite counter tops in the kitchen and hardwood floors in main living areas over
laminate counter tops and carpeting.
The challenge for sellers in this area is to figure out the best ways to make
improvements in the property without over or under spending. That’s where I come in
very handy. I know how to get a home “market ready” without breaking the bank!
Present the “Dream”
Buyers need help envisioning their “Dream” home. The use of the seller’s furniture and
décor usually yields a “nice” presentation at best. However, a professionally staged
home gets the “Oohs and Ahhs” that get buyers to dig deeper into their pockets.
One of the biggest concerns sellers have with regard to professional staging is the cost.
While there is a cost to professionally stage a home, studies have shown this is one of
the most effective areas sellers can invest in the marketing of their home.
The days of putting a home on the market in any condition and having it still sell right
away are over. It’s time for sellers to compete and I can help them win! I would love to
help you (or someone you know) with my winning strategy. Let’s get started today!
